April 03, 2006

McDonald's is looking for some actual customers to test-i-fy about their grub

If you've been to a McDonald's in the past two years or so you've noticed that whole "I'm lovin' it" campaign slogan thang. The paper cups and bags that they give you your food and drink in have these grainy black & white photos and some innocuous text about how they all just can't enough McFood. It started out with models posing like hip young teenagers and/or young adults saying things like "Are we going to Mickey D's?" "You have to ask?" "Oh, I'm lovin' it!". Pretty annoying and downright insulting stuff. If you're over the age of 12 and you're heading for McDonald's it's because it's fast and cheap, not because it's good.

Anywho, then they started featuring Olympic athletes and stuff. But, now they want to give regular ol' customers a chance to get their mug on a bag.

OAK BROOK, Ill. (AP) - Want to get your face in front of 50 million people? Here's your big chance - have it featured on a McDonald's cup or bag.

The world's largest fast-food company announced what it called an online casting call Monday, giving customers a chance to be featured on its packaging used daily in more than 100 countries.

As many as 25 winners will be chosen from consumers' entries at , where hopefuls must submit a personal story of what they love in 100 words or less - in any of 16 languages - and a digital photo capturing the essence of their story.

It's all part of McDonald's Corp.'s latest push behind its ubiquitous "I'm lovin' it" advertising campaign.

The company said it will select its new packaging "stars" based on submissions that capture the "I'm lovin' it" spirit with themes of inspiration, passion and fun.

"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'I'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," said Mary Dillon, McDonald's global chief marketing officer.

Today's featured story is from a gal named Macy from Hong Kong who just looooves karaoke. Go here before midnight and see the joyful glow with which Macy shares her love of amateur crooning and robotic cuisine. I think we have our first winner!

Maybe I oughta send in an entry. What do I love? Deliberately ingesting industry standard leftovers that've been equine-glued together in order to induce vomiting, followed by a long moonlit walk off a short pier.

Much like the Arch Deluxe, I'd be a shoe in.

Posted by Tuning Spork at April 3, 2006 05:44 PM | TrackBack
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